20 successful years for Straight
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traight plc, the environmental products and services group celebrates its 20th year in business this May. From humble beginnings, Straight has grown to become the UK’s leading supplier and manufacturer of waste and recycling containers.
Founded in Leeds by current Chief Executive, Jonathan Straight, the company has seen significant growth throughout the last two decades both organically and through a number of key acquisitions including, Blackwall ltd, Harcostar, Helesi UK and Powell Plastics.
The 20th year of trading marks an important milestone for Straight. Throughout the years, Straight has seen many changes within the industry and has also made major changes to its own business model.
Most recently Straight began manufacturing its own products. The company now produces the majority of its products at its facility in Hull and leads the field in supplying inventive, high-quality waste and recycling containers to a broad range of customers throughout the UK and overseas. Straight now employs over 100 people, carries one of the largest product portfolios in the industry and has developed into a £30 million brand.
Last year Straight undertook an extensive marketing research project, which led to a complete company rebrand. The rebrand enabled Straight to commence its special year with a new look and feel, a new website and a new forward thinking strap line, “For Tomorrow’s World” which underpins the company’s ethos and reflects Straight’s capabilities and future-facing commitment to the environment.
Jonathan Straight, Chief Executive of Straight plc commented,
“We’re absolutely delighted to be celebrating the start of our 20th year in business and we look forward to our anniversary next year. Reaching this milestone is testament to all of our hard work, passion and drive. We look forward to the next 20 years and a successful future. We hope to continue to bring new and exciting waste and recycling solutions tailored to customer needs to market.”