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Straight plc's home composting programme is proving to be a great success with 20% of English districts now already signed up or in the late stages of negotiation for the new campaigns.
The home composting initiative begins on 1st October 2009 and takes over from the successful WRAP programme. A key difference is the price for the goods, which are significantly improved from the latest WRAP offering. As the manufacturer of the core compost bins and accessories, Straight is able to offer the most efficient logistics and hence the best price.
Straight Chief Executive Jonathan Straight commented, "It is important that councils maintain a home composting capability through the autumn. Leaves will be falling off the trees leading to demand. Residents will naturally expect their local council to have an offer running."
"There is a lot of talk about a national framework campaign. We are supportive of this initiative but it will not start until 2010 at least. For this reason we are offering a seamless transition from WRAP for the remainder of 2009. Any council, who signs up for 2010 as well, will have prices fixed for the duration of the campaign. For those who want to wait and see, we can maintain a capability through the autumn."
Along with prices which are 20-30% lower than WRAP prices, Straight offers a "buy one get one half price" deal and a range of discounted accessories. Water butts are offered too which helps councils with their broader conservation initiatives.
"In terms of processing large volumes of orders we are ready," added Straight. "We dealt with more than 1.5m orders for WRAP and we can handle every council in the UK if we need to."
"Furthermore, we have invested heavily in our logistical capability over the past few years. Compost bins and water butts cannot be delivered either economically or in volume through traditional parcel couriers. We have developed a national network of specialist carriers controlled by intelligent routing software. This gives us the ability to tightly control all deliveries. Goods are always delivered within the stated timescale as anything not confirmed as delivered three days before its due date is rerouted out of our warehouse at our expense."
All customer addresses are collated and are presented to WRAP for ongoing support from the RecycleNow programme in the future.
For further information please contact Jenny Brayshaw or Val Newbould on 0113 245 2244.
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