NEWS : Post

Compost Bin
Come Back

Straight plc, the UK's largest supplier of home composters and water butts, has seen continued success since the re-launch of its home composting programme in February. Subsequent to WRAP's decision to remove subsidies for composting bins, several local authorities have returned to Straight and signed up to its new composting scheme.

Following WRAP's announcement, many local authorities voiced their concerns over how they would continue to promote home composting. Straight has not only enabled councils to continue with their composting campaigns by providing a similar scheme, but has also offered more competitive pricing. Overall, a seamless transition from the WRAP scheme is available with customers registered on the Recycle Now programme for home composting support. Torbay, Warwickshire, Sheffield, North Tyneside and Somerset are just a few of the councils that have taken advantage of the new deals on offer to date.

Straight's new home composting schemes can be tailor made to suit customer needs and offers residents the opportunity to buy compost bins at a fraction of the retail price. Councils are offered a full programme including multi-channel ordering, tracked delivery, dedicated retail websites and reporting and sales figures. Straight's in-house marketing team is also on hand to provide guidance on promoting the schemes.

Glenn Fleet, Sustainability Group Manager for Warwickshire Waste Partnership said, "We have been grateful for WRAP's support over the past few years and feel we have achieved a lot with their help. However, funding is now coming to an end and we are still keen for our home composting scheme to continue. We want to offer our residents the best possible value and so have chosen Straight as our new partner. Straight has shown that they can still provide a seamless service of home delivery, at a very cost-effective and competitive price."

Straight, and its subsidiary Blackwall is ideally placed to support councils wanting to continue to promote home composting. With over 20 years unrivalled experience working with local authorities, Straight has delivered more than three million compost bins through its home composting programme.

Straight has a range of competitive home composting campaigns to encourage householders to compost their kitchen and garden waste. Home delivery campaigns are a popular choice for many local authorities, with prices starting from as little as £16.50 per unit for a 220 litre Compost Converter. Other ways that Councils can promote home composting include one day sales and garden centre schemes.

Torbay Council held its first one day sale in April, which proved to be extremely successful. Over a thousand composters and water butts were sold in just 5 hours. Due to the vast turn out, the Council has already asked Straight to organise a second day sale, which is scheduled for June.

Carol Arthur, Recycling Officer for Torbay Council commented, "Straight's home composting packages are competitively priced and offer residents complete value for money. We approached Straight about holding a day sale because we believed that it would be an effective method of encouraging more residents to reduce the amount of waste that they send to landfill.

Carol Arthur continues, "From beginning to end, Straight organised everything with military precision and the day sale itself was handled with absolute professionalism. We are so impressed by the way that the day sale has been received, that we have planned a second day sale in June. We fully expect the second day sale to be just as successful, if not more so."