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Southern
Water
Straight has successfully worked in partnership with Southern
water for the past 6 years and have run a number of different
water conservation promotions with them over that time. Water
Companies are set targets by OFWAT to encourage their customers
to conserve water. Straight assists Water Companies to meet
this goal by promoting a range of water saving products.
In 2005 Straight designed and printed full colour high quality
leaflets for Southern Water to be distributed with the water
bills, offering water butts and composters to residents at
discounted prices. Products were available on a home delivery
basis but with the option to try the goods out for 60 days
before choosing whether to keep the goods. This offer was
extremely popular with over 6,000 water butt kits being purchased
by customers.
With the summer of 2005 being particularly hot in the South
of England and water running short, Southern Water asked
for further help with their water conservation programme.
With our expert guidance they chose to offer a One Day Sale
which offered customers an option to collect water butts on a designated day from selected collection points. Straight
sourced the two best locations in the Southern Water catchment
area and provided all the marketing support. This included
producing a further 240,000 bespoke leaflets and organising
the distribution.
Customers were able to order their products by a number of
methods, through a dedicated telephone line, by sending payment
in the post or by ordering online through a dedicated website.
This hard-hitting campaign resulted in the supply of a further
3,000 water butts across the region.
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