|
|
Dartford Borough
Council
Straight was successful in winning a contract from Dartford Borough
Council to supply 40,000 of its 55 litre kerbside boxes and lids.
The contract was designed so that the successful contractor would
also deliver a comprehensive range of promotional and support
services.
The 55 litre grab-rim kerbside boxes were introduced to replace
an existing clear sack scheme for the collection of co-mingled
recyclables. The aim being to increase recycling rates.
Central to the additional services supplied was a telephone helpline
that ran from Straight’s Leeds-based contact centre but
using a local Dartford telephone number. This was to help residents
with any queries they may have had regarding the new scheme.
More than 1400 residents called with all calls logged and reported
to Dartford Borough Council.
A website was set up to provide information and to assist with
resident queries. Hosted on the Straight server the site gave
details on what to recycle, and dealt with frequently asked questions.
Almost 1,000 hits were recorded on the site since it was set
up.
In partnership with the Council, Straight staff also hit the
roads of Dartford during October and November 2005 with the ‘Box
It’ road shows. The service included arranging and setting
up the shows, supplying promotional panels to explain the scheme
and being on hand to answer any questions.
Dave Thomas, Waste Management Officer at Dartford Borough Council
said: “The new boxes make recycling easier and cheaper
as they are more user-friendly and eliminate the continual cost
of replacing and delivering clear sacks. The whole scheme has
been extremely positively received by residents. Straight plc
have supplied us with an all round professional and efficient
first-class service that encompassed all aspects of the company
from the use of their contact centre facilities to marketing
skills to.production and delivery of the boxes”.
|
|
