NEWS

Following the successful partnership in 2004-5, WRAP awarded the contract to Exel to deal with the response to home composting campaigns run all over England and Scotland, processing orders direct from householders and delivering composters to the door within 14 days. Exel won the tender due to its ability to offer an efficient fast track delivery service and wide range of stockholding facilities nationwide and the ability of Straight plc who are using the well known Blackwall brand name to offer a first class order fulfilment service.

Exel presented Blackwall as its customer service partner to deal with the considerable demands of responding to the WRAP marketing campaigns encouraging residents to use a home composter in order to minimise the amount of organic waste going for landfill. It is hoped that up to 500,000 households will respond to the campaign.

Dealing directly with large numbers of customer orders and enquiries in response to major environmental campaigns is a highly specialised area of customer service and one which Blackwall has a great deal of experience having worked on similar campaigns on behalf of many local authorities, water and energy companies during the past 10 years.

Scott Carruthers, General Manager at Exel who is responsible for running the contract is pleased that WRAP have seen the benefits of the Exel & Straight partnership for a second year. “Having won the contract for phase 2 with Blackwall we are delighted that we are now able to continue the progress made in order to deliver Phase 3 of the WRAP campaign.

Blackwall’s customer contact and order fulfilment experience from working on similar campaigns across the UK, gives them edge over other fulfilment houses. We are pleased to be able to continue this partnership.”

The contract also includes for the provision of up to 100 One Day Sales, where residents can collect composters on a given day.